Shortly after writing this blog post, I created my own Twitter marketing service. It’s my newest side hustle. I also wrote about it here. That being said, I’m going to leave all the info and links below intact so you can see how I was previously handling my Twitter marketing so you have options.
Because the concept of getting clients for a side business is so important, I’m going to start creating content around how to attract new business for your side hustle.
But I’m only going to write content around strategies I’ve used and have had enough success with where I feel I can write up a post that will be very helpful to you. Actually, maybe I’ll write about failures too so you can learn from my mistakes.
Today’s strategy is Twitter!
Twitter is probably my favorite social media platform. Yes, it’s an awesome way to syndicate your content and the content of others, but I like it best because it’s such an awesome networking tool as well. You can monitor conversations to see what people are talking about and saying in regards to the niche of your side business. And you can literally reach out to anyone you want to build relationships with.
Wow: I just realized as I’m typing out this blog post that two of my biggest clients ever for my side business, WPamplify, came from Twitter!
2 Key Twitter Strategies
In terms of how I use Twitter to get clients, there are 2 key strategies:
1. Strategic Following – I’ll strategically follow certain people in hopes they will follow me back, but also to get on their radar. I’ll look for Twitter users that have the audience I want and I’ll follow their followers. Not all at once of course…just a little bit every day. I use a tool called ManageFlitter to make this process easier.
This is how I found one of my strategic partners. I followed a woman that was a WordPress website developer and she reached out to me later that day to get a quote on an SEO project that, at the time of me typing this, is now my largest client. And this is a strategic partner so I’m hoping of course she refers a steady stream of new clients. Not bad for clicking the Follow button!
Note: 99.9% of the people you follow won’t reach out to you with a client opportunity. And just because I clicked the Follow button, I still had to quote and get the work…and prove to this woman that I was a competent partner for her. So I make it sound easy, but it’s not push button easy.
2. Monitor Conversations – The idea is you monitor conversations on Twitter to find people that need your service. You can do this using ManageFlitter, but you can also do this simply by using Twitter’s Advanced Search. I even tested a paid tool called SocialCentiv that I think has enormous potential for local retail stores, but I didn’t have much luck with it for my side business.
In the case of my side gig, I came across a tweet from a consultant looking for an SEO partner and I reached out and got the work. This was around 2012…this strategy is a bit more abused now because a lot of companies monitor conversations and pounce on the opportunities. But depending on your niche, this can still be very effective. Everyone and their mother from around the globe offers SEO services so my niche is painfully saturated, but I’ve had some recent success monitoring conversations about grand openings…if they just opened up their business, maybe they need website marketing? You have to get creative.
Posting Relevant Content
An important thing to keep in mind when using Twitter to advertise your side business is you also have be active with posting relevant content. Try to provide as much value as possible. Yes, it’s OK to push out your own content — and you should — but also curate and post other people’s content as well if you think it’s good.
The tool I’m currently using for this is DrumUp. It suggests relevant content and makes it super easy to drip it out on Twitter. I was using a tool called Swayy, but they just closed their doors…which is unfortunate because it was amazing. But I’m happy with DrumpUp. It doesn’t have all the bells and whistles that Swayy had, but I think it will get there eventually.
If you’re looking to make publishing relevant content completely hands-off (because it does get tedious after awhile), I recommend $99 Social. As the name suggests, it’s only $99 per month. I’ve used them in the past, and some of my clients have used them, and they make it easy.
Tip: when you post content on Twitter, make sure you include a couple of relevant hashtags to expand the reach of your tweets. And when you curate other people’s content, make sure you @ mention them so they know you’re sharing their content. Over time, these small tweaks make a big difference.
Twitter is an awesome tool for finding new clients, but it just takes patience and persistence. Monitor conversations for people that might need your services. Strategically follow people that might need your services. And focus on publishing and curating really valuable content on a regular basis.