Super excited that you found your way to my website, Sidepreneurial. My name is Ryan Cote and I’m a sidepreneur. If you want to learn more about me, you can check out the My Story page.

But in a nutshell, I have a full-time career that I love and that has enormous growth potential. I work in my family’s print and digital direct marketing agency that was started in 1966 by my grandfather’s brother. Company name is Ballantine and currently my two brothers work with me and my father and uncle own the business. I’m very fortunate to have a career that I enjoy, and one that is full of opportunity. I handle marketing for the company, but I’m also in charge of our digital marketing division where we work with medium to large businesses.

But I’m also a passionate sidepreneur.

As far back as I can remember, I’ve always had a side business. Straight out of college I worked for two other companies and had side businesses. I remember selling stuff on Ebay, writing a health ebook, affiliate marketing, MLM, and running eCommerce stores.

And then in 2010 I started a service based side business and that’s been my side hustle ever since. It started out as Website Booster Shot offering just link building to small businesses. But it’s evolved into WPamplify, where I help small businesses using WordPress with full-service SEO including on-page optimization, link building and blogging. In fact, the business and client skill sets I learned from running my side business gave me the confidence to propose to my dad and uncle that we do the same thing at Ballantine, but for larger clients!

WPamplify is a 5 figure per year side business and has been since 2012.

So while I love my career, I also love having a side hustle. I love creating and running a business with my own hands. It’s also less stressful in terms of making money because I do have a full-time income, but that being said, 5 figures per year is no joke and my family has come to depend on this income. So what was a stress free project is now not so much, but I still enjoy it because it’s my “baby”. It’s been a crazy ride with ups and downs…and I’ve learned a lot.

And that’s where Sidepreneurial comes into play.

My goal with this website is to help others become a sidepreneur. More specifically, help others create a service based side business that earns them a healthy income. Reason being, this is exactly what I’ve done so I know I can help others that are willing to put in the work.

To be clear, what I mean by a service based side business is offering services in exchange for a fee whether it be marketing, photography, computer IT, etc. And the ultimate goal is to turn your side business into a recurring subscription based model which is really awesome once you have it up and running. You get one client and you get paid every month. You get two clients and you get paid twice per month, etc.

My initial plan is to blog about sidepreneurship including creating a service based side business and everything that goes into it:

  • Determining your side business
  • Getting everything set up
  • Finding clients
  • Getting paid and managing your money
  • Tips, mistakes to avoid, etc.

I’ll also mingle in topics related to entrepreneurship and hustling on the side such as time management, selling, mindset, etc. as well as interviews with other sidepreneurs. My hope one day is to be able to create a course or guide that people will find helpful, but first things first is becoming consistent with my content and providing tons of value.

I really hope you get a lot out of the content I publish. And I really encourage you to engage and ask questions. I appreciate you and I appreciate that you’re on my website, reading my content. My goal is to get better and better with this website as time goes on. Meaning, fine tuning the content I post and just adding more and more value. I plan on treating this like WPamplify in that I will constantly be looking for ways to improve.

Let’s go on this journey together!